Advertising planning is to put forward the advertising decision, the implementation of advertising decision, the inspection of the whole process of advertising decision for advance consideration and imagination, is the overall strategy and strategy of advertising planning. Advertising planning is not specific advertising business, but the formation of advertising decision-making process.
Advertising planning is the inevitable outcome of modern commodity economy, and is one of the signs of scientific and standardized advertising activities. The United States was the first to implement the advertising planning system, and then many countries with developed commodity economies have established the advertising planning management system with planning as the main body and creativity as the center. In 1986, the concept of advertising planning was first proposed by the advertising industry in mainland China. This is a conceptual shock to advertising theory since the resumption of advertising in 1979, which forces people to re-understand the nature and function of advertising work. Advertising work has entered a new stage of providing comprehensive services to customers.
Advertising planning can be divided into two kinds: one is independent, that is, planning for one or several single advertising activities, also known as single advertising campaign planning. The other is systematic, that is, the overall advertising campaign planning for the enterprise in a certain period, also known as the overall advertising planning.
Qiaoduo culture provides "one-stop event hosting solutions", mainly for enterprises and organizations to provide event planning and implementation services. Qiaoduo culture is a professional activity planning company, exhibition company, undertaking company, public relations company. The company has successfully planned and executed several activities throughout the country, and has the execution ability of landing all over the country. At present, it has branches all over the country, and also has rich activity planning and execution ability in Hong Kong, Macao and Taiwan. As a partner of 2010 World Expo, Qingdao Beer Festival and Yunnan Ethnic Culture Festival have been successfully held in planning and execution services.
Advertising planning is the inevitable outcome of modern commodity economy, and is one of the signs of scientific and standardized advertising activities. The United States was the first to implement the advertising planning system, and then many countries with developed commodity economies have established the advertising planning management system with planning as the main body and creativity as the center. In 1986, the concept of advertising planning was first proposed by the advertising industry in mainland China. This is a conceptual shock to advertising theory since the resumption of advertising in 1979, which forces people to re-understand the nature and function of advertising work. Advertising work has entered a new stage of providing comprehensive services to customers.
Advertising planning can be divided into two kinds: one is independent, that is, planning for one or several single advertising activities, also known as single advertising campaign planning. The other is systematic, that is, the overall advertising campaign planning for the enterprise in a certain period, also known as the overall advertising planning.
Qiaoduo culture provides "one-stop event hosting solutions", mainly for enterprises and organizations to provide event planning and implementation services. Qiaoduo culture is a professional activity planning company, exhibition company, undertaking company, public relations company. The company has successfully planned and executed several activities throughout the country, and has the execution ability of landing all over the country. At present, it has branches all over the country, and also has rich activity planning and execution ability in Hong Kong, Macao and Taiwan. As a partner of 2010 World Expo, Qingdao Beer Festival and Yunnan Ethnic Culture Festival have been successfully held in planning and execution services.
